Malmö Stad
2018
This project began as my bachelor's thesis, where I created a indie introduction to Malmö for tourists, titled "Marvellous Guide to Malmö." After pitching it to Malmö Stad they commissioned me to reshape it slightly so it could be distributed to those who have just moved there. In collaboration with the city, I transformed the existing map into a warm and inviting introduction to the city, which was distributed to newcomers for the five coming years.
This project began as my bachelor's thesis, where I created a indie introduction to Malmö for tourists, titled "Marvellous Guide to Malmö." After pitching it to Malmö Stad they commissioned me to reshape it slightly so it could be distributed to those who have just moved there. In collaboration with the city, I transformed the existing map into a warm and inviting introduction to the city, which was distributed to newcomers for the five coming years.
As the sole designer and writer for this project, I took charge of all aspects of its creation, from concept development to final execution. I designed eye-catching illustrations, curated a visually-pleasing layout, and crafted engaging copy that conveys the city's unique character and highlights its must-see attractions.
It's a privilege to know that my work has helped new Malmöiter feel more at home in Malmö, and I take great pride in my role in shaping the city's welcoming culture.
